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The Absolut team took advantage of the integration between Facebook News Feed and Messenger, and developed a customer pathway that would encourage people to try Absolut at a local bar—and get them home safely.

In Messenger, the bot offered consumers a complimentary Absolut cocktail and suggested specialty cocktails. Through Absolut’s technology marketing platform partner Gratafy, people who engaged with the bot received a code that they could redeem for a complimentary Absolut cocktail of their choice at a local bar or restaurant with Gratafy point-of-sale integration.

Then, after people redeemed the code, Absolut sent them a follow-up message via the Bartender bot with a code for a complimentary safe ride home from ride-sharing app Lyft.

Read more: Absolut Vodka – Promoting product trials via Messenger