Close Clarins Taiwan

Despite the competitive nature of the beauty industry—especially during the peak sales season in the final quarter of the year—Clarins, with the help of its partner agency, Isobar, decided to try something new with a campaign using a bot for Messenger.

From the Messenger conversations, people learned more about the product and received sampling coupons for redemption at nearby retail outlets. The bot for Messenger made receiving the coupons easy, which significantly reduced drop-off rate. The offline stores also benefited from the convenience of using digital stamps on mobile to track the redemptions.

Read more: Clarins Taiwan – Chatting up sales with Facebook ads and Messenger