Botterstock

Close Lay’s & Pepsico

by bot like you

 

OMG, have you look at the Mirror? You look exactly like Leo Messi! 🤩⚽️

Our activation with PepsiCo containing a Chatbot + AR experience was the first this kind of project, delivered fully inside Messenger platform. Thanks to direct cooperation with Facebook, we didn’t need to go to Facebook Camera to share the effect. It was implemented into Messenger Camera, which made the process of entering, sharing and saving the effect much easier. The whole action focused on soccer and the sports emotions connected with supporting your favourite team. This time you had to search for special effects like Lay’s or Ruffles bag or Messi Mask to win the contest.