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Tennis Australia turned to its media agency, Zenith, who recommended using a bot for Messenger to appeal to last-minute ticket buyers and prompt them to go ahead and complete the transaction while remaining in a familiar environment.

The Australian Open Ticket Finder bot launched in October 2017 as part of a video and photo ad campaign on Facebook and Instagram. The video ads ran in News Feed, and showed live-action shots of popular tennis players, while the photo ads showed images of the stadium. Clicking on the ads took people into the Messenger experience.

The bot helped fans identify the types of tickets available and select their preferences, such as Ground Pass or Stadium, match dates and times and day or night sessions. The bot would then serve up results and prices. To complete the transaction, the Ticketek purchase page opened in Messenger’s webview, where people could select their seat and enter payment information.

Read more: Tennis Australia – Smashing ticket sales using Messenger